Stoke-on-Trent ‘Home Owning’ Movers and Shakers in 2018

It’s now commonly agreed amongst economists and the general public that the dramatic rise in Stoke-on-Trent property prices of the last six years has come to an end.

Read the National newspapers, and they talk of doom and gloom in the British housing market with such things as strained buyer affordability (as property prices have increased over the past six years at a far faster pace than average salaries), a lack of new properties being built and the Brexit uncertainties over the last two and half years being blamed for the slow down - yet in the last 12 months, people have still been moving, buying and selling in Stoke-on-Trent at levels similar to the last six years - something tells me we have a case of ‘bad news selling newspapers’.

So instead, let me share with you what, exactly, is happening in the Stoke-on-Trent property market, and more specifically, who is moving and why in Stoke-on-Trent. In the last twelve months most of the property sales in Stoke-on-Trent involved semi-detached properties which sold for on average £128,400. Terraced properties sold for an average price of £88,100, while detached properties fetched approximately £217,400.

In Stoke-on-Trent, in the homeowner sector in 2018 (i.e. owner occupation), 1,922 households moved within the tenure (i.e. sold the home they owned and bought another one) and 374 new households were created (i.e. they moved from living with family/friends and bought their first home without privately renting).

Stoke-on-Trent Home Movers in 2018
Moved from Owner Occupation to Private Rented	704
Moved from Private Rented to Owner Occupation	894
Owner Occupation to Social Housing	95
Straight to Owner Occupation	374
Left Owner Occupation (i.e. Household Ended)	463
Owner Occupation to Owner Occupation	1922

     

What does this mean for Stoke-on-Trent buy to let landlords? Well looking at the graph, it appears bad news for landlords. There were 894 households that moved into the home owning (owner occupation) tenure from the private rented sector, whilst on the other side of the coin, 704 Stoke-on-Trent households moved to the private rented sector from owner occupation … which appears on the face of it, a reduction in the private sector.

My research has calculated that in 2018, an additional 932 new households in the Stoke-on-Trent private rental sector were created

...and it will continue to grow at those levels for the foreseeable future.

I have one final thought and opportunity for you Stoke-on-Trent property investors. 463 owner occupied households in Stoke-on-Trent sold in last year where the homeowners had passed away. These properties can be a potential goldmine and offer great returns. The reason being is some members of the older generation who have owned these homes for decades have spent money on high capital items (double glazing / central heating etc.) but not spent money on more superficial low-ticket items such as up to date carpets, kitchen, bathroom and decorating (vital if you want to sell your property for top dollar). These properties can often be bought cheaply because most buyers can’t see past the avocado or brown bathroom suite from the 1970’s and the dated decor, so if you were to buy wisely and do the works, you could sell it on for a healthy profit.

So, whatever is happening in the world with Brexit, Trump, China, and the Stock Market … the Stoke-on-Trent housing market is in decent shape for the medium to long term. If we do have small corrections in values in the next 12 to 18 months, in the long term, house prices have always returned ... and returned with vengeance. Like I say to anyone buying a property, be they a first time buyer, landlord or homeowner ... property is a long game ... and if you play the long game, you will always win (although isn’t that true in most aspects of life?).