Also known as the ‘Baby
Boomer Generation’, these Stoke on Trent people were born after the end of the
Second World War as the country saw a massive rise in births as they slowly
recovered from the economic hardships experienced during wartime.
Throughout the 1970’s and
1980’s, they experienced (whilst in their 20’s, 30’s and 40’s) an unparalleled
level of economic growth and prosperity throughout their working lifetime on
the back of improved education, government subsidies, escalating property
prices and technological developments, they have emerged as a successful and prosperous
generation.
...Yet some have
suggested these Stoke on Trent baby boomers have (and are) making too much
money to the detriment of their children, creating a ‘generational economic
imbalance’, where mature people benefit from house-price growth while their children
are forced either to pay massive rents or pay large mortgages.
Between 2001 and today, average earnings rose
by 65%,
but average Stoke on Trent house prices rose
by 158.7%
The issue of housing is
particularly acute with the generation called the Millennials, who are young
people born between the mid 1980’s and the late 1990’s. These 18 to 30 years, moulded
by the computer and internet revolution, are finding as they enter early adult
life, very hard to buy a property, as these ‘greedy’ landlords are buying up
all the property to rent out back to them at exorbitant rents ... it’s no wonder these Millennials are lashing out at buy to
let landlords, as they are seen as the greedy, immoral, wicked people who are
cashing in on a social despair.
Like all things in life,
we must look to the past, to appreciate where we are now.
The three biggest
influencing factors on the Stoke on Trent (and UK) property market in the later
half of the 20th Century were, firstly, the mass building of Council
Housing in the 1950’s and 60’s. Secondly, for the Tory’s to sell most of those
Council Houses off in the 1980’s and finally 15% interest rates in the early
1990’s which resulted in many houses being repossessed. It was these major factors
that underpinned the housing crisis we have today in Stoke on Trent.
Conversely, you have unregulated
Buy To Let mortgages. As long as you have a 25% deposit, have a pulse, pass a
few very basic yardsticks and have a reasonable job, the banks will literally
throw money at you ... I mean Virgin Money are offering 2.99% fixed for 3 years
– so cheap!
So, in Part Two later in the week,
I will continue this emotive article and show you some very interesting
findings on why young people aren’t buying property anymore (and it’s not what
you think!).